The idea of a travelling pop up market started when Claire became a mother in september 2016. Almost everything she bought for the little Madée was second hand. From her first vintage baby bed to cute little shoes and jackets. “There are so many beautiful things already, why not give them a second life?” It not only saved her a lot of money, it was also a way to support sustainability. After all, the most effective way to reduce waste is to not create it in the first place.
“Me, my lover Rutger and daughter Madée were touring around like a rockband, sourcing & collecting cool kids stuff and this hobby naturally grew into a fun company. So we decided to start up a pop-up market, with beautiful, carefully selected preloved children’s clothing. Something sexy, social and sustainable, starting from our new hometown The Hague”.